Sunday, September 29, 2013

CH. 5 Developing a Global Vision

Burberry has markets worldwide india, china, america. they connect with people around the world through social media. Burberry regent street opened in london septemeber 2012. It is a digital enriched enviroment with over 100 screens provding customers with information on burberry prodcuts. Burberry streamed live images of london scenes thorugh Hong Kong, Los angeles, and New York. Burberry finished the year as the most followed luxury brand on Facebook with nearly 15 million fans. Total views on youtube reached 24 million twitter reached 2 million and they also started their brand on instagram.

Wednesday, September 25, 2013

CH. 4 The Marketing Environment 





 
                    

Burberry has a website called Burberry world. Burberry world is a online community which helps build the Burberry community worldwide. Burberry world features in six different languages and 45 countries. This allows people globally to connect with Burberry from music video heritage and more. Burberry connects with customers through social media to bring there customers the latest news, websites like Facebook, Twitter and YouTube. Burberry has expanded its products since its opening in 1856. Burberry is mostly known for its trench coats but it has expanded its products to the customers needs and what they want. As you can Burberry strategy is to connect with there customers worldwide and give them the best customer service available. 

Monday, September 23, 2013

Chapter 3: Ethics And Social Responsibility 
                           





Burberry Impact is a program that covers ethical trade and enviromental sustainability was introduced as a five year commitment to make improvments to workers and workplace. Burberry Invest supports innovative organisations and programmes in Burberry’s communities worldwide, combining associates’ dedication, knowledge and creativity with corporate financial support and in-kind donations. Burberry wants to craete the best work enviroment for its empolyees. Burberry donates 1%of its groups profits to charity. Burberry has 32 partnered charities and the founadtion is active in 14 cites worldwide and inspires young people worldwide. Burberry live streams fashion shows and has videos for all its campaigns.
Chapter 2: Strategic Planning For Competitive Advantage


Every company has competitors, competition brings motivation to us all. We have to then come up with strategies to be better than our competition. Burberry is an elite clothing line and has elite competition such as Gucci and Polo.Burberry has three core values to protect, explore and inspire these three strategies will determine if a organization is successful or not according to Drucker. Burberry also expands its business by having stores worldwide in major places like America, China and India. Burberry also began making children clothes perfumes, shoes watches etc. Strategic themes at Burberry are intensifying non- apparel development, Investing in under - penetrated stores and pursuing product excellence. Burberry created social media sites to connect with there customers in a deep way. Burberry listen to customers and goes the extra mile for the costumers to build a relationship with there costumers that competitors will have a hard time matching. 

Wednesday, September 18, 2013

Chapter 1: Brief Burberry history

Chapter 1: Brief Burberry history

Burberry was founded in 1856 by Thomas Burberry opened a store in Basingstoke England. Burberry really started making a name for itself in 1870 by selling outdoor attire. Burberry was the orginal then the company switched it to Burberry's after customers worldwide started calling it Burberry of London. The Burberry logo was developed in 1091 the logo consist of an Equestrain Knight and contains the Latin word Prorsum meaning fowards, registered as a trademark.



















In 1914 during the war the officers wore Burberry trench coats this made Burberry even more popular. Burberry was an independent company until 1955 when it was taken over by universal stores. In 1998 Burberry's changed its marketing name to Burberry. May 2001 Christopher Bailey joined Burberry as the creative director. Now of days Burberry is mostly known for its trench coats and has stores worldwide and in third party stores.