CH. 17 PERSONAL SELLING AND SALES MANAGEMENT
 Burberry has a personal relationship with their customers that they have tried to build. Burberry use of social media and Burberry world their website has helped them achieve this goal. Burberry has recently seen their largest growth in online sales and social media advertisement is a big reason why. Through the use of the internet customers could actually interact with Burberry representative and ask questions about any problem or concern they have. This strategy is a effective way in controlling their sales and see how their doing and what products are selling the most and least.

CH. 7 Business Marketing

Burberry markets their products in many ways through the use of the internet and advertisement. marketing is the most effective way for Burberry to build their revue and sell their products. Burberry is effective in the marketing area because they utilize marketing efficiently. Burberry  does not use business marketing that much for example they do not sell their products to every other business. However Burberry does not sell to other businesses if you want Burberry products you have to get it from a Burberry store.

Ch. 8 SEGMENTING AND TARGETING MARKETS

 Burberry targets mostly middle class people and people who are in to fashion because they are such fashion icons. Burberry targets places witch are big on fashion and very popular. United states , china, London are just some countries that Burberry targets specifically because they are such famous places and these countries are were Burberry holds there events. London is where Burberry biggest store and mostly where their activities take place. Their are many ways in witch Burberry picks who they target some are the age gender (with specific items) Personality life style and geographies.

CH. 11 Developing and Managing Products
  Burberry develops their products through customers wants and needs. The way they know what customers need and wants is by communicating with their customers through school media and fashion shows. Their are a variety of steps Burberry uses to develop a product. After going through this process Burberry usually comes up with a new product. When the weather changes they usually come up with a new product that is suitable for the time period. Some steps Burberry use while developing their products are communication, team effort . construction and visual plans. The managers are the ones that manage the products and make sure everything is going to as planned and its what people want and whats best for the company revue.

CH. 18 SOCIAL MEDIA AND MARKETING 
Social media have largely impacted marketing and business today. Burberry utilizes social media very effectively. This is a major way how Burberry connects with their customers. The Burberry page on Facebook has over 16 million views. Burberry twitter page has almost 1.9 million followers. Burberry also uses YouTube as a way to live stream there fashion shows online for people around the world to view. Burberry also has its own unique website called Burberry world witch gives viewers an all out access to everything going on with their company and where you can find new products. Social media usage is the best way to advertise your products now of days because the large amount of people using the internet with e service e shopping etc. Burberry uses all the major social media sites today and have stores throughout the world and in the most fashionable cities. As shown in the picture above there are five important steps to social media and marketing to use it effectively.