CH. 16 Advertising, Public Relations, and sales promotion

 

Burberry uses advertising in many ways. When Burberry comes out with a new product they will make commercials for the product to inform people around the world about their new product. Also Burberry uses Burberry world an internet source as another form of advertising giving customers insight on new products. Burberry is generating hype for new products through social video, visual content and social media. Examples of social media are Facebook, Instagram twitter etc. Burberry also started using kids in there advertising videos to inform buyers that they also sell kids clothing. AS you can see Burberry spends lots of money on advertising and it works for them.

http://www.youtube.com/watch?v=87556Xu5nnU

CH. 14  MARKETING CHANNELS AND RETAILING 
Most people buy products because the product is desirable and its appearance. This is form utility and is a big part of Burberry. Burberry produce items according to the customers wants and needs and most people purchase Burberry's products because it looks good. Burberry also utilizes time utility by producing products for customers at times they need like for example say its winter time and you need a coat they will most likely produce a new coat or coats for the winter. place utility is also utilized by Burberry because there services are available almost everywhere especially with the use of Burberry.com. These aspects of marketing and retailing are essential for all businesses and all businesses utilizes them. especially my company Burberry they utilize them because they bring more customers and gives consumers the chance to connect with their customers around the world this is why many businesses are successful.  

Ch. 6 Consumer Decision Making

Marketers should understand consumers in order to satisfy the needs of a customer and to communicate with them. This is important because the more you communicate with the customers the  more you know what they want and the more you can provide them with excellent customer service and the more customers will by from you.There are many steps that consumers take to purchase a product. For example identify the product, ask yourself will this product sell and is it a need of the people. Another major factor that can effect consumer product decision is the time period. for example if its clothing in order to sell it you have to make sure people are going to buy it see the sty;e everybody wearing in that time period and make clothes according  to what people are wearing so they will buy your clothes. 

CH. 5 Developing a Global Vision

Burberry has markets worldwide india, china, america. they connect with people around the world through social media. Burberry regent street opened in london septemeber 2012. It is a digital enriched enviroment with over 100 screens provding customers with information on burberry prodcuts. Burberry streamed live images of london scenes thorugh Hong Kong, Los angeles, and New York. Burberry finished the year as the most followed luxury brand on Facebook with nearly 15 million fans. Total views on youtube reached 24 million twitter reached 2 million and they also started their brand on instagram.

CH. 4 The Marketing Environment 





 
                    

Burberry has a website called Burberry world. Burberry world is a online community which helps build the Burberry community worldwide. Burberry world features in six different languages and 45 countries. This allows people globally to connect with Burberry from music video heritage and more. Burberry connects with customers through social media to bring there customers the latest news, websites like Facebook, Twitter and YouTube. Burberry has expanded its products since its opening in 1856. Burberry is mostly known for its trench coats but it has expanded its products to the customers needs and what they want. As you can Burberry strategy is to connect with there customers worldwide and give them the best customer service available. 

Chapter 3: Ethics And Social Responsibility 
                           





Burberry Impact is a program that covers ethical trade and enviromental sustainability was introduced as a five year commitment to make improvments to workers and workplace. Burberry Invest supports innovative organisations and programmes in Burberry’s communities worldwide, combining associates’ dedication, knowledge and creativity with corporate financial support and in-kind donations. Burberry wants to craete the best work enviroment for its empolyees. Burberry donates 1%of its groups profits to charity. Burberry has 32 partnered charities and the founadtion is active in 14 cites worldwide and inspires young people worldwide. Burberry live streams fashion shows and has videos for all its campaigns.

Chapter 2: Strategic Planning For Competitive Advantage


Every company has competitors, competition brings motivation to us all. We have to then come up with strategies to be better than our competition. Burberry is an elite clothing line and has elite competition such as Gucci and Polo.Burberry has three core values to protect, explore and inspire these three strategies will determine if a organization is successful or not according to Drucker. Burberry also expands its business by having stores worldwide in major places like America, China and India. Burberry also began making children clothes perfumes, shoes watches etc. Strategic themes at Burberry are intensifying non- apparel development, Investing in under - penetrated stores and pursuing product excellence. Burberry created social media sites to connect with there customers in a deep way. Burberry listen to customers and goes the extra mile for the costumers to build a relationship with there costumers that competitors will have a hard time matching.