Sunday, November 24, 2013

CH. 11 Developing and Managing Products
  Burberry develops their products through customers wants and needs. The way they know what customers need and wants is by communicating with their customers through school media and fashion shows. Their are a variety of steps Burberry uses to develop a product. After going through this process Burberry usually comes up with a new product. When the weather changes they usually come up with a new product that is suitable for the time period. Some steps Burberry use while developing their products are communication, team effort . construction and visual plans. The managers are the ones that manage the products and make sure everything is going to as planned and its what people want and whats best for the company revue.

Monday, November 18, 2013

CH. 18 SOCIAL MEDIA AND MARKETING 
Social media have largely impacted marketing and business today. Burberry utilizes social media very effectively. This is a major way how Burberry connects with their customers. The Burberry page on Facebook has over 16 million views. Burberry twitter page has almost 1.9 million followers. Burberry also uses YouTube as a way to live stream there fashion shows online for people around the world to view. Burberry also has its own unique website called Burberry world witch gives viewers an all out access to everything going on with their company and where you can find new products. Social media usage is the best way to advertise your products now of days because the large amount of people using the internet with e service e shopping etc. Burberry uses all the major social media sites today and have stores throughout the world and in the most fashionable cities. As shown in the picture above there are five important steps to social media and marketing to use it effectively.