CH. 17 PERSONAL SELLING AND SALES MANAGEMENT
 Burberry has a personal relationship with their customers that they have tried to build. Burberry use of social media and Burberry world their website has helped them achieve this goal. Burberry has recently seen their largest growth in online sales and social media advertisement is a big reason why. Through the use of the internet customers could actually interact with Burberry representative and ask questions about any problem or concern they have. This strategy is a effective way in controlling their sales and see how their doing and what products are selling the most and least.

CH. 7 Business Marketing

Burberry markets their products in many ways through the use of the internet and advertisement. marketing is the most effective way for Burberry to build their revue and sell their products. Burberry is effective in the marketing area because they utilize marketing efficiently. Burberry  does not use business marketing that much for example they do not sell their products to every other business. However Burberry does not sell to other businesses if you want Burberry products you have to get it from a Burberry store.

Ch. 8 SEGMENTING AND TARGETING MARKETS

 Burberry targets mostly middle class people and people who are in to fashion because they are such fashion icons. Burberry targets places witch are big on fashion and very popular. United states , china, London are just some countries that Burberry targets specifically because they are such famous places and these countries are were Burberry holds there events. London is where Burberry biggest store and mostly where their activities take place. Their are many ways in witch Burberry picks who they target some are the age gender (with specific items) Personality life style and geographies.