CH. 17 PERSONAL SELLING AND SALES MANAGEMENT
 Burberry has a personal relationship with their customers that they have tried to build. Burberry use of social media and Burberry world their website has helped them achieve this goal. Burberry has recently seen their largest growth in online sales and social media advertisement is a big reason why. Through the use of the internet customers could actually interact with Burberry representative and ask questions about any problem or concern they have. This strategy is a effective way in controlling their sales and see how their doing and what products are selling the most and least.