Sunday, December 1, 2013

Ch. 8 SEGMENTING AND TARGETING MARKETS

 Burberry targets mostly middle class people and people who are in to fashion because they are such fashion icons. Burberry targets places witch are big on fashion and very popular. United states , china, London are just some countries that Burberry targets specifically because they are such famous places and these countries are were Burberry holds there events. London is where Burberry biggest store and mostly where their activities take place. Their are many ways in witch Burberry picks who they target some are the age gender (with specific items) Personality life style and geographies.

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