CH. 11 Developing and Managing Products
  Burberry develops their products through customers wants and needs. The way they know what customers need and wants is by communicating with their customers through school media and fashion shows. Their are a variety of steps Burberry uses to develop a product. After going through this process Burberry usually comes up with a new product. When the weather changes they usually come up with a new product that is suitable for the time period. Some steps Burberry use while developing their products are communication, team effort . construction and visual plans. The managers are the ones that manage the products and make sure everything is going to as planned and its what people want and whats best for the company revue.