CH. 18 SOCIAL MEDIA AND MARKETING 
Social media have largely impacted marketing and business today. Burberry utilizes social media very effectively. This is a major way how Burberry connects with their customers. The Burberry page on Facebook has over 16 million views. Burberry twitter page has almost 1.9 million followers. Burberry also uses YouTube as a way to live stream there fashion shows online for people around the world to view. Burberry also has its own unique website called Burberry world witch gives viewers an all out access to everything going on with their company and where you can find new products. Social media usage is the best way to advertise your products now of days because the large amount of people using the internet with e service e shopping etc. Burberry uses all the major social media sites today and have stores throughout the world and in the most fashionable cities. As shown in the picture above there are five important steps to social media and marketing to use it effectively.