Wednesday, October 30, 2013

CH. 16 Advertising, Public Relations, and sales promotion
 
Burberry uses advertising in many ways. When Burberry comes out with a new product they will make commercials for the product to inform people around the world about their new product. Also Burberry uses Burberry world an internet source as another form of advertising giving customers insight on new products. Burberry is generating hype for new products through social video, visual content and social media. Examples of social media are Facebook, Instagram twitter etc. Burberry also started using kids in there advertising videos to inform buyers that they also sell kids clothing. AS you can see Burberry spends lots of money on advertising and it works for them.

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