CH. 14  MARKETING CHANNELS AND RETAILING 
Most people buy products because the product is desirable and its appearance. This is form utility and is a big part of Burberry. Burberry produce items according to the customers wants and needs and most people purchase Burberry's products because it looks good. Burberry also utilizes time utility by producing products for customers at times they need like for example say its winter time and you need a coat they will most likely produce a new coat or coats for the winter. place utility is also utilized by Burberry because there services are available almost everywhere especially with the use of Burberry.com. These aspects of marketing and retailing are essential for all businesses and all businesses utilizes them. especially my company Burberry they utilize them because they bring more customers and gives consumers the chance to connect with their customers around the world this is why many businesses are successful.