Ch. 6 Consumer Decision Making

Marketers should understand consumers in order to satisfy the needs of a customer and to communicate with them. This is important because the more you communicate with the customers the  more you know what they want and the more you can provide them with excellent customer service and the more customers will by from you.There are many steps that consumers take to purchase a product. For example identify the product, ask yourself will this product sell and is it a need of the people. Another major factor that can effect consumer product decision is the time period. for example if its clothing in order to sell it you have to make sure people are going to buy it see the sty;e everybody wearing in that time period and make clothes according  to what people are wearing so they will buy your clothes.