Sunday, September 29, 2013

CH. 5 Developing a Global Vision

Burberry has markets worldwide india, china, america. they connect with people around the world through social media. Burberry regent street opened in london septemeber 2012. It is a digital enriched enviroment with over 100 screens provding customers with information on burberry prodcuts. Burberry streamed live images of london scenes thorugh Hong Kong, Los angeles, and New York. Burberry finished the year as the most followed luxury brand on Facebook with nearly 15 million fans. Total views on youtube reached 24 million twitter reached 2 million and they also started their brand on instagram.

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