Wednesday, September 25, 2013

CH. 4 The Marketing Environment 





 
                    

Burberry has a website called Burberry world. Burberry world is a online community which helps build the Burberry community worldwide. Burberry world features in six different languages and 45 countries. This allows people globally to connect with Burberry from music video heritage and more. Burberry connects with customers through social media to bring there customers the latest news, websites like Facebook, Twitter and YouTube. Burberry has expanded its products since its opening in 1856. Burberry is mostly known for its trench coats but it has expanded its products to the customers needs and what they want. As you can Burberry strategy is to connect with there customers worldwide and give them the best customer service available. 

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