CH. 16 Advertising, Public Relations, and sales promotion

 

Burberry uses advertising in many ways. When Burberry comes out with a new product they will make commercials for the product to inform people around the world about their new product. Also Burberry uses Burberry world an internet source as another form of advertising giving customers insight on new products. Burberry is generating hype for new products through social video, visual content and social media. Examples of social media are Facebook, Instagram twitter etc. Burberry also started using kids in there advertising videos to inform buyers that they also sell kids clothing. AS you can see Burberry spends lots of money on advertising and it works for them.

http://www.youtube.com/watch?v=87556Xu5nnU

CH. 14  MARKETING CHANNELS AND RETAILING 
Most people buy products because the product is desirable and its appearance. This is form utility and is a big part of Burberry. Burberry produce items according to the customers wants and needs and most people purchase Burberry's products because it looks good. Burberry also utilizes time utility by producing products for customers at times they need like for example say its winter time and you need a coat they will most likely produce a new coat or coats for the winter. place utility is also utilized by Burberry because there services are available almost everywhere especially with the use of Burberry.com. These aspects of marketing and retailing are essential for all businesses and all businesses utilizes them. especially my company Burberry they utilize them because they bring more customers and gives consumers the chance to connect with their customers around the world this is why many businesses are successful.  

Ch. 6 Consumer Decision Making

Marketers should understand consumers in order to satisfy the needs of a customer and to communicate with them. This is important because the more you communicate with the customers the  more you know what they want and the more you can provide them with excellent customer service and the more customers will by from you.There are many steps that consumers take to purchase a product. For example identify the product, ask yourself will this product sell and is it a need of the people. Another major factor that can effect consumer product decision is the time period. for example if its clothing in order to sell it you have to make sure people are going to buy it see the sty;e everybody wearing in that time period and make clothes according  to what people are wearing so they will buy your clothes.